The challenge

The RHS Flower Shows that run every summer need no introduction. They’re the highlight of the year for every green-fingered gardener. And that was the problem. They needed to attract a wider audience who currently perceived the events as for the elite few. 

The central thought

With everything from veg patch gardens created by Year 10 students through to living pieces of botanic art designed by critically acclaimed gardeners, you don’t need green fingers to enjoy the RHS Flower Shows.