The challenge

Increase visitor numbers to Hadrian’s Wall by raising its profile amongst Londoners and the city’s commuters. The problem was they’d rather go to somewhere like the Roman city of Bath than head to an old wall. 

The central thought

Hadrian’s Wall is the single biggest piece of Roman history in England with forts and museums all along it. Basically, the Roman Empire is still here for you to visit with literally thousands of artefacts to view.