The challenge

The city of Bristol had transformed its inner-city transport infrastructure to encourage bus use. But getting people to swap their cars for public transport was always a big ask. However, it’d been found that 49% of car commuters said they’d consider using the bus if given a good enough reason to do so. 

The central thought

Bristol’s bus network was a viable alternative to almost all car journeys in and around the area. Let’s highlight how each bus number can get you to where you want to go.